“As a recent study from Compuware discovered, consumers have high expectations when it comes to the mobile web. In a survey of more than 4,000 mobile users from around the world, nearly half of respondents indicated they wouldn’t return to a website if they had trouble accessing it from their phones. Additionally, 57 percent said they wouldn’t recommend a website to others.”
Source: http://www.brafton.com/news/web-experience-vital-to-mobile-marketing-success